We recently pulled off all discount codes from our website and have stopped entertaining all requests for discounts. This is because of a recent realisation that giving discounts reduces the perceived value of the addons and that it’s unfair (elaborated here).
Looking at the prices of our products through the new eyes, I noticed that the prices are set at $49, $69, $99, $399 etc. It felt odd.
“So, we don’t want to discount prices because it reduces the perceived value, yet we are selling at $1 lesser than it’s worth?”
Though not something that we are proud of now, this is a very popular sales tactic that we have been employing through the years. It’s called the left digit effect.
We have now addressed it and all prices are now rounded and at what they are really worth.
Check it out now — https://infinitewp.com/addons/
Update (5 May 2016): In the last 5 months after this change, there has been a reduction in monthly sales. To be sure that’s because of the price change, we are reverting to the old pricing and testing it out for two months.